How to Rank on Google with Conversational Keywords Optimization Strategy

Keywords research and optimization is crucial step for any marketing campaign to improve the ROI and top rank on Google searches. The search trends have been changed and this is the era of voice search, artificial intelligence, schema data and semantic search queries. Google announced that the structured data will improve the ranking of the Q&A pages on Google if you can add schema.org on the questions and answer or FAQ pages. But optimizing website for targeted keywords isn’t so easy, it don’t mean that to find anything and target in your marketing campaign. Keywords finding and optimization is one…

The Era of Revolution in Digital Marketing

The world is changing and innovation is truly ruling and it has turned out to be essential for organizations to start applying digital marketing strategies. Digital marketing is a procedure to promote your services and items online using digital technology. You have to establish your business on all the digital channels, where you could find your intended interest group and clients. Digital marketing isn’t just to sell your things online but to attract ever increasing number of customers to your organization’s site, blog or mobile app. To remain forceful and competitive, it is important to stay aware of the trends….

13 Most Important SEO Tips You Need to Know

SEO can turn out to be a complete mess. It’s all about bridging the gap between the things you want to present and their compliance as per Google algorithms, marketing niches, and searcher’s response. Getting reliant SEO services or doing it all by yourself is absolutely your decision. Search engine optimization had been evolving since the very beginning, however keeping up with its basic principles. In order to get appropriate results, you need to be sure that your SEO practices keep up well with the updates introduced. SEO is not something you can perform by knowing a few of its…

8 Common Mistakes Businesses Make in Their Customer Interactions

As a business, your customers are everything. They are the oxygen to your business, and without them, you have no business. This is why it is crucial that you take care of your customers, and interact with them in the right way. Unfortunately though, there are many mistakes that businesses make every day, that make their customers disgruntled and disappointed, and which results in the customers leaving them forever. The good news is that you learn by your mistakes, and by making a mistake once, you can learn from it. And hopefully, you won’t make the same mistake again. The…

The Deal with Website Speed and SEO

Mobile devices will be used more and more to access the Internet rather than desktop computers.  People want to check information when the thought hits them, and the mobile smartphone is almost always close to hand for the better part of the day. Also increasing is the demand for faster load times of websites on mobile devices.  The average load time of websites is said to be three seconds; anything longer than that may be considered slow by most people.  Studies have shown that e-commerce sites stand to lose money when web pages load slowly. Many tech companies increasingly are…

How Interactive Online Courses Becoming Hotbeds for Future Success

A radical shift with which education is being imparted and obtained is underway thanks to the internet revolution. Today, learners are curiously looking toward making most of what online courses have to offer to them. This is not to suggest that traditional educational institutions are going to be eclipsed by the growing utility of online education. However, eLearning is one of the most popular buzzwords today and rightly so. Online education has successfully made inroads among the lives of students and learners and they seem to be quite positive and hopeful about their careers now. Many educators and experts seem…

How to Generate Compelling B2B Qualified Leads That Propel Conversions

Business to business (B2B) lead generation has become the life-blood of today’s sales process. In other words, a B2B lead generation process requires sales reps to use strategies that can find prospects and convince them to make purchases or sign a contract. Modern B2B marketers now use online lead generation techniques and strategies to make the process quicker and more efficient. According to a Google report, 89% of B2B buyers search online before contacting a supplier. If you are a B2B marketer, your focus is to generate quality leads for your sales team. Generating leads is easier said than done…

Google Search Operators that Help You With SEO

With Google becoming an incredibly powerful search engine and currently getting about 78% of all the search queries made across the world, it’s no wonder that all SEOs want to rank their sites on Google. However, Google has become more stringent than it has even been when it comes to SEO, so you need to be very careful about what type of link building strategies you employ. That said, you can get pretty effective results just by being smarter with your SEO approach. This is because you can use Google itself to find advanced SEO opportunities that work great. Let’s…

Instagram Added New Ways to Engage With Followers

Instagram recently rolled out new features to interact with your connections or friends. Now you can connect through music on Instagram stories and see some new interactive stickers, now your followers can respond to your questions stickers with a song from the music library. Even your friends and follower help to find perfect music or songs for you. Countdowns Options in Stories Instagram has added a feature to add countdown stickers to stories. Now user and use countdown for their event, videos or webinar even e-commerce marketing companies can use stickers for their offers and upcoming products. Image source –…

SMS Marketing Latest Trends Every Business Need To Follow In 2019

Over the years, several brands and organizations are relying on text messaging services to advertise their products/services. Now, it’s the end of the second decade of the 21st century, SMS marketing has become an integral part of mobile marketing and is now considered as a powerful, budget-friendly, speedy and effective advertising tool. These days, text SMS campaigning is on the upswing of every enterprise to communicate with their potential customers. Every one us is using a mobile phone and a text is a convenient way to share business-related information. According to reports, text SMS has high open rates as compared…