8 Common Mistakes Businesses Make in Their Customer Interactions

As a business, your customers are everything. They are the oxygen to your business, and without them, you have no business. This is why it is crucial that you take care of your customers, and interact with them in the right way. Unfortunately though, there are many mistakes that businesses make every day, that make their customers disgruntled and disappointed, and which results in the customers leaving them forever. The good news is that you learn by your mistakes, and by making a mistake once, you can learn from it. And hopefully, you won’t make the same mistake again. The…

— February 26, 2019

The Deal with Website Speed and SEO

Mobile devices will be used more and more to access the Internet rather than desktop computers.  People want to check information when the thought hits them, and the mobile smartphone is almost always close to hand for the better part of the day. Also increasing is the demand for faster load times of websites on mobile devices.  The average load time of websites is said to be three seconds; anything longer than that may be considered slow by most people.  Studies have shown that e-commerce sites stand to lose money when web pages load slowly. Many tech companies increasingly are…

— January 30, 2019

How Interactive Online Courses Becoming Hotbeds for Future Success

A radical shift with which education is being imparted and obtained is underway thanks to the internet revolution. Today, learners are curiously looking toward making most of what online courses have to offer to them. This is not to suggest that traditional educational institutions are going to be eclipsed by the growing utility of online education. However, eLearning is one of the most popular buzzwords today and rightly so. Online education has successfully made inroads among the lives of students and learners and they seem to be quite positive and hopeful about their careers now. Many educators and experts seem…

— January 24, 2019

How to Generate Compelling B2B Qualified Leads That Propel Conversions

Business to business (B2B) lead generation has become the life-blood of today’s sales process. In other words, a B2B lead generation process requires sales reps to use strategies that can find prospects and convince them to make purchases or sign a contract. Modern B2B marketers now use online lead generation techniques and strategies to make the process quicker and more efficient. According to a Google report, 89% of B2B buyers search online before contacting a supplier. If you are a B2B marketer, your focus is to generate quality leads for your sales team. Generating leads is easier said than done…

— January 13, 2019

Google Search Operators that Help You With SEO

With Google becoming an incredibly powerful search engine and currently getting about 78% of all the search queries made across the world, it’s no wonder that all SEOs want to rank their sites on Google. However, Google has become more stringent than it has even been when it comes to SEO, so you need to be very careful about what type of link building strategies you employ. That said, you can get pretty effective results just by being smarter with your SEO approach. This is because you can use Google itself to find advanced SEO opportunities that work great. Let’s…

— January 5, 2019

Instagram Added New Ways to Engage With Followers

Instagram recently rolled out new features to interact with your connections or friends. Now you can connect through music on Instagram stories and see some new interactive stickers, now your followers can respond to your questions stickers with a song from the music library. Even your friends and follower help to find perfect music or songs for you. Countdowns Options in Stories Instagram has added a feature to add countdown stickers to stories. Now user and use countdown for their event, videos or webinar even e-commerce marketing companies can use stickers for their offers and upcoming products. Image source –…

— December 19, 2018

SMS Marketing Latest Trends Every Business Need To Follow In 2019

Over the years, several brands and organizations are relying on text messaging services to advertise their products/services. Now, it’s the end of the second decade of the 21st century, SMS marketing has become an integral part of mobile marketing and is now considered as a powerful, budget-friendly, speedy and effective advertising tool. These days, text SMS campaigning is on the upswing of every enterprise to communicate with their potential customers. Every one us is using a mobile phone and a text is a convenient way to share business-related information. According to reports, text SMS has high open rates as compared…

— November 29, 2018

5 Hashtags Strategies That Can Drive More Traffic on Social Media

This is no secret that social media has become an incredible source of traffic. That is the reason the competition in engaging visitors to social media is becoming tougher by day. This drives us to shape our targeting process widely. Nowadays it requires lots of hard work, new tactics and planning to see the results you have always wanted. When you search on Google on the topic “how to drive traffic of social media”, you can get thousands of pages but the fact is all most all of the strategies out there are outdated or not described on how it…

— November 26, 2018

5 Ranking Factors to Dominate Search Results in 2019

Before sharing these amazing trends, I must point out two most commonly used SEO types that are gradually disappearing. These two search engine optimization types, called white hat and black hat, are basically used by most of the companies. Black hat search engine optimization refers to the practices that are used to get higher rankings on search engines within short span of time and in an unethical manner.  Some black hat techniques are: Keywords Stuffing Footer linking Local keyword spamming Cloaking Link Farms Doorway Pages Tiny Text, Hidden Text, and Hidden Links Duplicate Content or Mirror Site Blog Spam or…

— October 30, 2018

Leveraging the Full Value of Data Driven Marketing

Data-driven strategies enable marketers to gauge user’s online behavior. This analysis is then used to create personalized campaigns to reach consumers that “show” an inclination towards their business. Data analysis is a fairly new concept which has wide reaching implications. It has been increasingly employed in targeting audience to achieve better results. Mitt Romney was a 2012 republican presidential nominee who hired Zac Moffatt to discover and convert new voters. At that time data science was in nascent stages and was strictly used for businesses. Mofatt’s job was to make big data usable for campaign staffers. Though Romney lost the…

— October 18, 2018