Leveraging the Full Value of Data Driven Marketing

Data-driven strategies enable marketers to gauge user’s online behavior. This analysis is then used to create personalized campaigns to reach consumers that “show” an inclination towards their business. Data analysis is a fairly new concept which has wide reaching implications. It has been increasingly employed in targeting audience to achieve better results. Mitt Romney was a 2012 republican presidential nominee who hired Zac Moffatt to discover and convert new voters. At that time data science was in nascent stages and was strictly used for businesses. Mofatt’s job was to make big data usable for campaign staffers. Though Romney lost the…

— October 18, 2018

10 Effective Ways to Boost Traffic from Mobile Devices

Mobile has become the starting point for consumer engagement. As per a recent study published on Similarweb, around 56% of consumer traffic comes from mobile devices. As a marketer, you must be making a huge mistake if you are not concentrating fully on the potential of conversion from traffic through mobile devices. Every visitor to your site is important. Calculate the value per visitor and focus on having a mobile centric organic marketing strategy in order to generate maximum traffic through mobile devices that converts well. 1- Have a Mobile Responsive Theme for Your Entire Site Including Your Blog It…

— October 16, 2018

A Guide to Winning Amazon’s Buy Box in 2018

It’s no secret that winning Amazon’s buy box is the key to succeeding as a seller. For those who don’t know, the buy box is the “Add to Cart” and “Buy Now” option listed at the far right of the product page. This is where 80-90% of the purchases on Amazon take place and perhaps the most valuable real estate for sellers on the site. The Buy Box privileges rotate amongst competitive sellers, but there are a few methods you can use to ensure you get your time in the spotlight. This article will outline the Amazon Buy Box formula…

— September 20, 2018

How to Retarget on Facebook with Dynamic Product Ads

Running an E-commerce website and wondering how to run a marketing campaign on Facebook for your products? Facebook dynamic product ads are the biggest marketing trends to increase click-through rate and improve the revenue of the e-commerce website. In Facebook dynamic products ads you can display ads based on the user past actions or interactions, who have visited your website in the past, with perfectly timed ads. What are the Requirements of Dynamic Ads: If you are going to create a dynamic ad for your website then you need the following details: You need a Facebook page to run You…

— September 11, 2018

Top 5 SEO Data Analysis Tools To Use In 2018

Over the years, SEO has nearly taken over the business market. SEO helps every type of business to systematically reach their targeted audience. In addition to this, SEO helps in maintaining the reputation in the market for a longer time period. It is essential to keep on looking out for new trends and being updated with them simultaneously. Trends can largely affect the search rankings. The changes that were made last year will be different to the changes made up the next year. An SEO specialist while making changes will look out for ways to improve the site’s performance. The…

— September 10, 2018

On-page SEO Tips for Sky-high Search Engine Rankings

On-page optimization is one of the most important features for ranking high in Google and other search engines. On-page SEO factors are what Google’s crawl spiders look for when indexing a website. The more of the ranking factors they find, the greater the value your site proves to give, and thus the higher rankings you’ll get. Google uses about 200 ranking factors in its algorithm to rank a site, and therefore, it is easy to get confused when choosing which factors to focus on. All 200 on-page SEO factors do not matter, there are some that are much more important…

— September 3, 2018

Top 5 Sales Apps Every Marketer Should Have

Salespersons and marketers are always running from one end to another. They are up in a meeting, seminars, give presentations, etc. With so many things to do, some of their workloads can be cut down with the help of tools that they should have. Whether it is creating a presentation while they are traveling, or sharing the document with the office members and clients, everything can be done with the little devices that are connected to all of the humans at all times. It just matters how the device is used. File sharing, file creation, employee advocacy, event creation, social…

— August 21, 2018

SEO – A Effective Tool to Enhance The Visibility Of Your Business On Internet w.r.t Bulk SMS Services

Search Engine Optimization in today’s era has become more essential than any time and it is important for each and every webmaster to comprehend the genuine significance of SEO and also potential it makes for each business. And if you choose SEO as well as bulk SMS marketing you will get an added advantage to grow your business.   Insight on Search Engine Optimization and Bulk SMS Marketing Search engine optimization is a process of implementing a predefined set of rules which is done by different SEO service providers so as to improve the ranking of their websites over search engines….

— August 1, 2018

5 Ways to Optimize Website for Voice Search in 2018

The technologies are changing day to day and getting better and better with time. You need to be aware of them and if you are working in online marketing industry then you must have to know about voice searches. Voice searches have been growing rapidly and as per the survey, Google claims that 50% of searches will be conducted using voice search by 2020, now it is most important for the online business to target voice searches or smartphone users. What is Voice Search? As the name, voice search is a search query used by users through their voice via…

— May 25, 2018

6 Essential Growth Hacking Tools for a Smart Business Move

Whether it is a startup or an enterprise that has been in the market for a while, the business you are in has to grow somehow. Since technology has been scoring points by creating great things, you might as well put them to work in your business. To hack growth, you need to start off with brainstorming. Plus, you need activate the audience not just add them as followers and leave them there. You can definitely reinvent your channels so that you get into the heads of your customers. Doing these will result in more growth. And people, more growth…

— May 9, 2018