Is Influencer Marketing A Boon For E-Commerce Businesses?

It’s a well-known fact in today’s competitive landscape that influencers are significantly impacting the way businesses are being conducted. When it comes to helping marketers reach target audiences effectively, authentically and affordably, influencers are playing their bit outstandingly. Despite being criticised for its plausibility by some quarters, influencer marketing is being touted as an effective strategy to position any company’s brand image and identity. This makes it one of the safest ways to market products or services through a channel of trusted people in the industry. To begin with, let us first understand who influencers actually are. Let us suppose…

Smart Solutions changing the face of E-Commerce

E-commerce  has emerged as the most popular online activity around the globe. Revenues have been hiked almost twice in the past five years with expectations of the total retail e-commerce sales worldwide of 2.3 trillion in 2017 to go up to 4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores. To keep pace with global consumer demands, e-commerce sites are incorporating new emerging technologies into their portals every day, including artificial intelligence (AI). The use of user personalization registered shopping habits, tailored advertisements and customer engagement is just…

5 Trends in Website Hosting Every Industry Should Know

The internet is a world of wonders that is constantly changing. With the rapid development of technology, numerous innovations had been discovered to address the needs of the people. It seems like there is no end for technological advancement. It is vital for a company to keep up-to-date with the hottest and latest trends to keep up with the market demands of the public. Undeniably, companies that are stagnant are close to becoming dying industries. Alongside the introduction of internet is the birth of web hosting. These two discoveries had become remarkable in business especially in the field of information…

Five Steps to Creating a Content Marketing Strategy

Every business needs a solid content marketing strategy. In this day and age, every voice is trying to be overheard above the noise, and the only thing that makes your business stand out is your content marketing. Content marketing is important because it provides value for your readers before anything else. So how do you go about developing a content marketing strategy? Here are five steps you can take to do just that. Step 1 – Create a custom content plan. You want to stop creating random content for your site. When you haphazardly create content, you may not even…

6 Ways to Use the Power of Storytelling for Your Brand

A good story is powerful. We understand stories, we relate to stories, and we connect with stories on an emotional level. Storytelling connects everyone. It’s one of our most basic forms of communication. There’s a reason your child always wants you to read them a story before bed. There’s a reason you’re captivated listening to your friend or co-worker telling a story of what happened to them over the weekend. Storytelling is universal. Every country, every culture has had storytellers. Stories make us stronger and brings us together. This is why it’s so important for you to use storytelling to…

How to Create Killer Blog Content

As the saying goes, content is king. For your content to stand out from the rest, you must produce the best. That’s where killer blog content comes into play. This article will highlight the steps to take in order to create high-quality, killer blog content that will drive more traffic to your site and help you gain loyal users who will continue to engage with your content time and time again. Know Your Audience The first step in developing killer blog content is to know your audience. This is probably the most important step when developing content for your readers….

The Rise of Mobile Apps and Its unprecedented Impact & Benefits on Global Business

In virtually no time the world has accustomed to “mobile apps” not just in general conversations but more in terms of their applicability. Ever since the launch of Apple App Store in 2008 (which had 500 apps) followed by the world-wide smartphone revolution thereafter, the exponential rise of apps has been one of the most dominating narratives that are dictating the current scenario. We witnessed how technology leapfrogged during this decade, how mobile apps changing the behavior of the customers – smartphone users first overtook desktop and laptop users, and then apps became powerful tools for performing almost all the…

28 Online Marketing Tools – Every Marketing Expert Must Use

Marketing is the key to every business, either offline or online everyone has to spend some effort in marketing. The latest digital marketing campaign requires a combined effort of multiple tools to review and analysis of the marketing process and statics. I have been doing marketing for over 11 years and seen lots of marketing software’s and added in my marketing strategy. Here are some of the best tools which I do user regularly: Website Stats Analysis: Once you have on-boarded a new marketing project and need an analysis of the website to gather initial statics than here are some…

Keys To Launching Your Own Digital Marketing Agency

If 25 years ago you wanted to start a marketing agency, there was a huge barrier to entry. The digital landscape was quite primitive at that time and without an initial investment, it was nearly impossible. In addition to the startup costs that were required, you were also limited to traditional and physical media and all of the headaches that were associated with everything but fabricating something that would resemble ROI for your clients. It was inevitable to stay “in the red” for quite some time. However, times have changed. Today, it isn’t impossible to think that a talented small…

How Salesboom Builds Great Traffic Without Any Backlinks

How We Reached The Top SERP Spots On Google  If you haven’t ever used Cognitive before or you are not comfortable enough to use the Google Search Console, it is worth it to use Rank Tracker to track your current content’s keyword position before you begin. The first steps that you want to take are: Identify the existing content that you decide needs improvements. Use the ‘Cognitive Keyword Tool’ to search for your main keyword. Use ‘Content Assistant’ to optimize your content. Inside the Google, Search Console fetch your URL. Step 1: Find Your Existing Content That You Want To…