How to Generate Compelling B2B Qualified Leads That Propel Conversions

Business to business (B2B) lead generation has become the life-blood of today’s sales process. In other words, a B2B lead generation process requires sales reps to use strategies that can find prospects and convince them to make purchases or sign a contract. Modern B2B marketers now use online lead generation techniques and strategies to make the process quicker and more efficient. According to a Google report, 89% of B2B buyers search online before contacting a supplier. If you are a B2B marketer, your focus is to generate quality leads for your sales team. Generating leads is easier said than done…

— January 13, 2019

Google Search Operators that Help You With SEO

With Google becoming an incredibly powerful search engine and currently getting about 78% of all the search queries made across the world, it’s no wonder that all SEOs want to rank their sites on Google. However, Google has become more stringent than it has even been when it comes to SEO, so you need to be very careful about what type of link building strategies you employ. That said, you can get pretty effective results just by being smarter with your SEO approach. This is because you can use Google itself to find advanced SEO opportunities that work great. Let’s…

— January 5, 2019

Instagram Added New Ways to Engage With Followers

Instagram recently rolled out new features to interact with your connections or friends. Now you can connect through music on Instagram stories and see some new interactive stickers, now your followers can respond to your questions stickers with a song from the music library. Even your friends and follower help to find perfect music or songs for you. Countdowns Options in Stories Instagram has added a feature to add countdown stickers to stories. Now user and use countdown for their event, videos or webinar even e-commerce marketing companies can use stickers for their offers and upcoming products. Image source –…

— December 19, 2018

SMS Marketing Latest Trends Every Business Need To Follow In 2019

Over the years, several brands and organizations are relying on text messaging services to advertise their products/services. Now, it’s the end of the second decade of the 21st century, SMS marketing has become an integral part of mobile marketing and is now considered as a powerful, budget-friendly, speedy and effective advertising tool. These days, text SMS campaigning is on the upswing of every enterprise to communicate with their potential customers. Every one us is using a mobile phone and a text is a convenient way to share business-related information. According to reports, text SMS has high open rates as compared…

— November 29, 2018

5 Hashtags Strategies That Can Drive More Traffic on Social Media

This is no secret that social media has become an incredible source of traffic. That is the reason the competition in engaging visitors to social media is becoming tougher by day. This drives us to shape our targeting process widely. Nowadays it requires lots of hard work, new tactics and planning to see the results you have always wanted. When you search on Google on the topic “how to drive traffic of social media”, you can get thousands of pages but the fact is all most all of the strategies out there are outdated or not described on how it…

— November 26, 2018

5 Ranking Factors to Dominate Search Results in 2019

Before sharing these amazing trends, I must point out two most commonly used SEO types that are gradually disappearing. These two search engine optimization types, called white hat and black hat, are basically used by most of the companies. Black hat search engine optimization refers to the practices that are used to get higher rankings on search engines within short span of time and in an unethical manner.  Some black hat techniques are: Keywords Stuffing Footer linking Local keyword spamming Cloaking Link Farms Doorway Pages Tiny Text, Hidden Text, and Hidden Links Duplicate Content or Mirror Site Blog Spam or…

— October 30, 2018

Leveraging the Full Value of Data Driven Marketing

Data-driven strategies enable marketers to gauge user’s online behavior. This analysis is then used to create personalized campaigns to reach consumers that “show” an inclination towards their business. Data analysis is a fairly new concept which has wide reaching implications. It has been increasingly employed in targeting audience to achieve better results. Mitt Romney was a 2012 republican presidential nominee who hired Zac Moffatt to discover and convert new voters. At that time data science was in nascent stages and was strictly used for businesses. Mofatt’s job was to make big data usable for campaign staffers. Though Romney lost the…

— October 18, 2018

10 Effective Ways to Boost Traffic from Mobile Devices

Mobile has become the starting point for consumer engagement. As per a recent study published on Similarweb, around 56% of consumer traffic comes from mobile devices. As a marketer, you must be making a huge mistake if you are not concentrating fully on the potential of conversion from traffic through mobile devices. Every visitor to your site is important. Calculate the value per visitor and focus on having a mobile centric organic marketing strategy in order to generate maximum traffic through mobile devices that converts well. 1- Have a Mobile Responsive Theme for Your Entire Site Including Your Blog It…

— October 16, 2018

A Guide to Winning Amazon’s Buy Box in 2018

It’s no secret that winning Amazon’s buy box is the key to succeeding as a seller. For those who don’t know, the buy box is the “Add to Cart” and “Buy Now” option listed at the far right of the product page. This is where 80-90% of the purchases on Amazon take place and perhaps the most valuable real estate for sellers on the site. The Buy Box privileges rotate amongst competitive sellers, but there are a few methods you can use to ensure you get your time in the spotlight. This article will outline the Amazon Buy Box formula…

— September 20, 2018

How to Retarget on Facebook with Dynamic Product Ads

Running an E-commerce website and wondering how to run a marketing campaign on Facebook for your products? Facebook dynamic product ads are the biggest marketing trends to increase click-through rate and improve the revenue of the e-commerce website. In Facebook dynamic products ads you can display ads based on the user past actions or interactions, who have visited your website in the past, with perfectly timed ads. What are the Requirements of Dynamic Ads: If you are going to create a dynamic ad for your website then you need the following details: You need a Facebook page to run You…

— September 11, 2018