The Deal with Website Speed and SEO

Mobile devices will be used more and more to access the Internet rather than desktop computers.  People want to check information when the thought hits them, and the mobile smartphone is almost always close to hand for the better part of the day. Also increasing is the demand for faster load times of websites on mobile devices.  The average load time of websites is said to be three seconds; anything longer than that may be considered slow by most people.  Studies have shown that e-commerce sites stand to lose money when web pages load slowly. Many tech companies increasingly are…

How to Generate Compelling B2B Qualified Leads That Propel Conversions

Business to business (B2B) lead generation has become the life-blood of today’s sales process. In other words, a B2B lead generation process requires sales reps to use strategies that can find prospects and convince them to make purchases or sign a contract. Modern B2B marketers now use online lead generation techniques and strategies to make the process quicker and more efficient. According to a Google report, 89% of B2B buyers search online before contacting a supplier. If you are a B2B marketer, your focus is to generate quality leads for your sales team. Generating leads is easier said than done…

Google Search Operators that Help You With SEO

With Google becoming an incredibly powerful search engine and currently getting about 78% of all the search queries made across the world, it’s no wonder that all SEOs want to rank their sites on Google. However, Google has become more stringent than it has even been when it comes to SEO, so you need to be very careful about what type of link building strategies you employ. That said, you can get pretty effective results just by being smarter with your SEO approach. This is because you can use Google itself to find advanced SEO opportunities that work great. Let’s…

SMS Marketing Latest Trends Every Business Need To Follow In 2019

Over the years, several brands and organizations are relying on text messaging services to advertise their products/services. Now, it’s the end of the second decade of the 21st century, SMS marketing has become an integral part of mobile marketing and is now considered as a powerful, budget-friendly, speedy and effective advertising tool. These days, text SMS campaigning is on the upswing of every enterprise to communicate with their potential customers. Every one us is using a mobile phone and a text is a convenient way to share business-related information. According to reports, text SMS has high open rates as compared…

5 Hashtags Strategies That Can Drive More Traffic on Social Media

This is no secret that social media has become an incredible source of traffic. That is the reason the competition in engaging visitors to social media is becoming tougher by day. This drives us to shape our targeting process widely. Nowadays it requires lots of hard work, new tactics and planning to see the results you have always wanted. When you search on Google on the topic “how to drive traffic of social media”, you can get thousands of pages but the fact is all most all of the strategies out there are outdated or not described on how it…

5 Ranking Factors to Dominate Search Results in 2019

Before sharing these amazing trends, I must point out two most commonly used SEO types that are gradually disappearing. These two search engine optimization types, called white hat and black hat, are basically used by most of the companies. Black hat search engine optimization refers to the practices that are used to get higher rankings on search engines within short span of time and in an unethical manner.  Some black hat techniques are: Keywords Stuffing Footer linking Local keyword spamming Cloaking Link Farms Doorway Pages Tiny Text, Hidden Text, and Hidden Links Duplicate Content or Mirror Site Blog Spam or…

10 Effective Ways to Boost Traffic from Mobile Devices

Mobile has become the starting point for consumer engagement. As per a recent study published on Similarweb, around 56% of consumer traffic comes from mobile devices. As a marketer, you must be making a huge mistake if you are not concentrating fully on the potential of conversion from traffic through mobile devices. Every visitor to your site is important. Calculate the value per visitor and focus on having a mobile centric organic marketing strategy in order to generate maximum traffic through mobile devices that converts well. 1- Have a Mobile Responsive Theme for Your Entire Site Including Your Blog It…

Top 5 SEO Data Analysis Tools To Use In 2018

Over the years, SEO has nearly taken over the business market. SEO helps every type of business to systematically reach their targeted audience. In addition to this, SEO helps in maintaining the reputation in the market for a longer time period. It is essential to keep on looking out for new trends and being updated with them simultaneously. Trends can largely affect the search rankings. The changes that were made last year will be different to the changes made up the next year. An SEO specialist while making changes will look out for ways to improve the site’s performance. The…

On-page SEO Tips for Sky-high Search Engine Rankings

On-page optimization is one of the most important features for ranking high in Google and other search engines. On-page SEO factors are what Google’s crawl spiders look for when indexing a website. The more of the ranking factors they find, the greater the value your site proves to give, and thus the higher rankings you’ll get. Google uses about 200 ranking factors in its algorithm to rank a site, and therefore, it is easy to get confused when choosing which factors to focus on. All 200 on-page SEO factors do not matter, there are some that are much more important…

Top 5 Sales Apps Every Marketer Should Have

Salespersons and marketers are always running from one end to another. They are up in a meeting, seminars, give presentations, etc. With so many things to do, some of their workloads can be cut down with the help of tools that they should have. Whether it is creating a presentation while they are traveling, or sharing the document with the office members and clients, everything can be done with the little devices that are connected to all of the humans at all times. It just matters how the device is used. File sharing, file creation, employee advocacy, event creation, social…