Marketing is the key to every business, either offline or online everyone has to spend some effort in marketing. The latest digital marketing campaign requires a combined effort of multiple tools to review and analysis of the marketing process and statics.
I have been doing marketing for over 11 years and seen lots of marketing software’s and added in my marketing strategy. Here are some of the best tools which I do user regularly:
Website Stats Analysis:
Once you have on-boarded a new marketing project and need an analysis of the website to gather initial statics than here are some tools which you can use to generate the initial report:
You can use Screaming frog tool to analysis the website statics like internal links, external links, response codes, URLs, duplicate, multiple Page titles and Meta descriptions, keywords, H1, H2 tag, Image tag, canonical and other details of the webpages. With the help of this tool, you can easily find the issues of your website, track 500 pages in the free version of the software.
For website review, I do use Woorank to check the statics of the website, this tool gives optimization suggestions for SEO, structure data, mobile, usability, crawl errors, backlinks, social and local report. You can download your report in the form of PDF, this is the paid tool, and you can use 14 days free trails for the initial stage.
As per user and Google page speed is the most important factor for search ranking and conversion, so to check the page speed of the website, I do prefer Google page speed insights. This is a Google-free tool to use. This tool offers current statics and suggestion to improve webpage speed.
Google Mobile Friendly:
Every website must be responsive and should be browser and resolution friendly. In the era of technology the Google and user prefer a responsive and mobile friendly website, so Google mobile friendly testing tool will help you to check the website matrices. This is the free tool of Google that suggests the statics and best possible suggestions to fix website issues if any.
Semrush is a free as well as a paid tool; you can use this tool to audit your website and your competitor websites. It offers a comprehensive SEO audit report that includes keywords analysis, backlink status and opportunities, proper domain analysis report, organic searches, traffic analysis, list of top webpages in terms of links and traffic, webpage analysis, top organic keywords, list of main organic competitors, top anchor text, referring domain and much more.
Ahrefs is the website audit tool like Semrush, but now this is a paid tool, you can use only if you have paid version of this tool. It has functionally to audit the website report, site explorer to analysis the website, positions explorer to track the keywords status, content explorer for content marketing, domain comparison to compare multiple domains, crawling reports and much more. You can use this tool in your link building campaign and do competitor analysis to find best resources to build quality backlinks for your website and you can analysis quality links of your website so that you can remove your toxic links.
One of the best free tool of Google to track the status of the website, you can use this tool to check the traffic status, e-commerce overview, goal status, visitor location, conversion, most visited pages, how web-pages are performing, user behaviour and follow, compare monthly, yearly, weekly or daily traffic, sales, and conversion.
Google Search Console
Google search console is also a free tool offered by Google that helps you to troubleshoot and monitor website issues. You can review your website crawl errors and statics, webs site indexing issue, mobile issues, structure date issues, check how many pages have been indexed, submit your XML sitemap, webpage index request, check search queries and performance of the website, track and compare position, traffic and impressions of the webpages and much more.
You can use MOZ tool to analyse the quality of the website, it provide basic and advanced report to optimize the website. It has functionality that will help you in keywords analysis, paid marketing campaign tracking, link analysis and get details backlink report.
The quality of the content always important for users and crawler, Google gives important to unique, informative and user-friendly contents however Google down the rank and penalize the website which has low quality and duplicate content on the website. This tool helps you to check the originality of the content; this is the most powerful plagiarism detection tool.
Siteliner is similar to the Copyscape but it has a functionality that brings you the inner duplicate content issue of the website. Also, it will help you to find broken links of the website.
Robots.txt file defines the path for the crawler, which page or folder to index or not. With the help of the robots.txt file, you can allow and block specific pages and folder to index and crawl. Robots.txt generator will help you to generate a robots.txt file for your website.
XML Sitemap generator:
XML Sitemap Generator is a free tool for 500 webpages that will help you to generate XML site for your website, but if you have more than 500 pages on your website then you have to use the pro version of this tool.
Schema generator tool will make your process of creating schema.org or JSON+LD markup very easy and fast, you don’t need any developer help. You just need to choose what type of markup data you want to create and fill out the required information like business name, description, product name, URL, price etc..
Google structured data testing tool:
This tool will help you to create structured markup, test and modify, you can copy paste your markup or you can check directly by entering URL in the search box.
Google data studio:
Google data studio allows you to create a customized report, you can use Google analytic, Google search console, Adwords and Microsoft Excel data. This tool will save your time and present your data in a beautiful format.
Google Tag Manager:
One of the free tool offered by Google to track the website statics without changing the script on the website. You need some information about the event so that you can add tags to track your own data. This tool will help you to avoid the burden of developers and save your time.
One of the best tool to check keywords competition and track paid marketing campaign of your competitor. You can use this tool to analyse your competitor keywords, paid marketing copies, keywords and much more and save your time.
Google keywords planner:
Every marketing campaign needs most business-driving keywords to generate sales, Google keywords planner is a free tool offered by Google to analyse the keywords, this tool offers data from their search database and best for paid marketing and SEO campaign.
Use can use Grammarly tool to check your content grammar issue, spelling and other issues fix them, it has free as well as the paid version, you can use the free version for some basic help but you will need a paid version to fix advanced issues.
Raven tool is the best tool to manage your marketing campaign and track links, search trends, monitor social media, create customize reports, list of toxic links and much more. You can use 14 days free trial or use the paid version, you need to pay $109/monthly and you can track 20 domains or campaign.
Buzzsumo is the best for influencers to find best topic ideas for content marketing, if you are a content marketing expert then with the help of this tool you can find most searchable, shareable topics for your marketing campaign. You can use free as well as a paid version of this too, free with limited access.
Yoast is a WordPress SEO Plugins and Tools that help in customizing SEO functions to Improve SEO ranking on search engines. It helps internet marketer to optimize a WordPress website and make search engine friendly. With the help of this tool, you can create XML sitemap and improve webpage indexing, create and update meta tags, add a canonical tag on the webpages to avoid duplicate webpage issues and much more.
If you want to accelerate your social media marketing campaign and build awareness and manage your brand on social media then Buffer tool is the best option to manage your social media campaign. With it, you can schedule your posts; manage post on multiple social media platforms.
Hootsuite is a social media management tool, it helps to manage social media profiles and has bulk scheduling and analytics functions that help to analysis and track the social media marketing campaign. With the help of this tool, you can manage your Facebook, Twitter, LinkedIn, YouTube, Instagram and WordPress platforms.
FTTP is a file transfer protocol which is used to upload and download files from server to computer or computer to server. Filezilla tool will help you to update, delete, and modify any webpage on the server. You can download your website backup or upload your website on the server easily.
If you are doing local SEO then this tool will help you to improve visibility and enhance ranking on local searches. It has the functionality to checkup local status, track citations, citation burst, analysis the status of Google local listings and much more.
It is a Google-free tool and you can use it for your competitor analysis and get an update on latest news, links, posts and much more, with the help of this tool you can get an update on latest activities of your competitor instantly.