Leveraging the Full Value of Data Driven Marketing

Data-driven strategies enable marketers to gauge user’s online behavior. This analysis is then used to create personalized campaigns to reach consumers that “show” an inclination towards their business. Data analysis is a fairly new concept which has wide reaching implications. It has been increasingly employed in targeting audience to achieve better results. Mitt Romney was a 2012 republican presidential nominee who hired Zac Moffatt to discover and convert new voters. At that time data science was in nascent stages and was strictly used for businesses. Mofatt’s job was to make big data usable for campaign staffers. Though Romney lost the…

Top 5 SEO Data Analysis Tools To Use In 2018

Over the years, SEO has nearly taken over the business market. SEO helps every type of business to systematically reach their targeted audience. In addition to this, SEO helps in maintaining the reputation in the market for a longer time period. It is essential to keep on looking out for new trends and being updated with them simultaneously. Trends can largely affect the search rankings. The changes that were made last year will be different to the changes made up the next year. An SEO specialist while making changes will look out for ways to improve the site’s performance. The…

On-page SEO Tips for Sky-high Search Engine Rankings

On-page optimization is one of the most important features for ranking high in Google and other search engines. On-page SEO factors are what Google’s crawl spiders look for when indexing a website. The more of the ranking factors they find, the greater the value your site proves to give, and thus the higher rankings you’ll get. Google uses about 200 ranking factors in its algorithm to rank a site, and therefore, it is easy to get confused when choosing which factors to focus on. All 200 on-page SEO factors do not matter, there are some that are much more important…

SEO – A Effective Tool to Enhance The Visibility Of Your Business On Internet w.r.t Bulk SMS Services

Search Engine Optimization in today’s era has become more essential than any time and it is important for each and every webmaster to comprehend the genuine significance of SEO and also potential it makes for each business. And if you choose SEO as well as bulk SMS marketing you will get an added advantage to grow your business.   Insight on Search Engine Optimization and Bulk SMS Marketing Search engine optimization is a process of implementing a predefined set of rules which is done by different SEO service providers so as to improve the ranking of their websites over search engines….

The Impact of Social Media on Education

Students in the 80s used to solve Rubix cubes, students in the 90s were brought to the concept of the internet, the naughtiest had greater knowledge with the impact of social media, and the developments have been astounding ever since. Written communication and examination will always have an importance, but due to the advent of Facebook and Twitter, our communication process has completely transformed. These are not only making a difference in our modes of connectivity but are leaving an impact on educational areas. The social revolution has widened, improved and changed the paths of young people, and they have much more ways to…

4 Marketing Automation Tips And Hacks For Small Business

Marketing automation software helps to automate marketing campaigns with ease. It is the best solution for sales and marketing professionals which provides lots of features for SMBs like CRM integration, email marketing, lead scoring, lead nurturing, web analytics and lead management. While most of the marketing automation tools have a high opening price, it is a tough pill to swallow for SMBs. This article will explain some of the best hacks to make the most use of marketing automation software. Some of the well-known marketing automation software’s in the market are discussed below: Getresponse GetResponse is a marketing automation platform…