Is Influencer Marketing A Boon For E-Commerce Businesses?

It’s a well-known fact in today’s competitive landscape that influencers are significantly impacting the way businesses are being conducted. When it comes to helping marketers reach target audiences effectively, authentically and affordably, influencers are playing their bit outstandingly. Despite being criticised for its plausibility by some quarters, influencer marketing is being touted as an effective strategy to position any company’s brand image and identity. This makes it one of the safest ways to market products or services through a channel of trusted people in the industry. To begin with, let us first understand who influencers actually are. Let us suppose…

Smart Solutions changing the face of E-Commerce

E-commerce  has emerged as the most popular online activity around the globe. Revenues have been hiked almost twice in the past five years with expectations of the total retail e-commerce sales worldwide of 2.3 trillion in 2017 to go up to 4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores. To keep pace with global consumer demands, e-commerce sites are incorporating new emerging technologies into their portals every day, including artificial intelligence (AI). The use of user personalization registered shopping habits, tailored advertisements and customer engagement is just…

28 Online Marketing Tools – Every Marketing Expert Must Use

Marketing is the key to every business, either offline or online everyone has to spend some effort in marketing. The latest digital marketing campaign requires a combined effort of multiple tools to review and analysis of the marketing process and statics. I have been doing marketing for over 11 years and seen lots of marketing software’s and added in my marketing strategy. Here are some of the best tools which I do user regularly: Website Stats Analysis: Once you have on-boarded a new marketing project and need an analysis of the website to gather initial statics than here are some…

Keys To Launching Your Own Digital Marketing Agency

If 25 years ago you wanted to start a marketing agency, there was a huge barrier to entry. The digital landscape was quite primitive at that time and without an initial investment, it was nearly impossible. In addition to the startup costs that were required, you were also limited to traditional and physical media and all of the headaches that were associated with everything but fabricating something that would resemble ROI for your clients. It was inevitable to stay “in the red” for quite some time. However, times have changed. Today, it isn’t impossible to think that a talented small…

How Salesboom Builds Great Traffic Without Any Backlinks

How We Reached The Top SERP Spots On Google  If you haven’t ever used Cognitive before or you are not comfortable enough to use the Google Search Console, it is worth it to use Rank Tracker to track your current content’s keyword position before you begin. The first steps that you want to take are: Identify the existing content that you decide needs improvements. Use the ‘Cognitive Keyword Tool’ to search for your main keyword. Use ‘Content Assistant’ to optimize your content. Inside the Google, Search Console fetch your URL. Step 1: Find Your Existing Content That You Want To…

Top Skills That Every Digital Marketers Need To Succeed

The internet has made some huge impact on this world. There are many professions arise with the help of the internet. Digital marketing is one among them. Digital marketing has changed the entire approach to market any product, service or business. As compared to traditional marketing, digital marketing is the most effective way. Digital marketing is not as easy as it looks. It requires passion and time to generate leads or rank any website on search engines. One algorithm update may ruin all the works, efforts and rankings. There are certain skills that a digital marketer should master in to…

2019 SEO Best Practices – Best Techniques to Add in your marketing Campaign

We’re well into 2019; the question is: have you revamped your SEO to succeed in 2019? Sure, you’ve done your keyword research and are building a quality network of backlinks through hard work and guest posts. While the fundamentals are always important, you have to stay current if you want to excel at SEO in 2019. 2019 marks the full implementation of the Google Medic Update, which is Google’s latest algorithm update. But simply adhering to the changes of the Medic Update is not enough. Below we’ll detail the best practices for SEO in 2019 that you may not yet…

How to Rank on Google with Conversational Keywords Optimization Strategy

Keywords research and optimization is crucial step for any marketing campaign to improve the ROI and top rank on Google searches. The search trends have been changed and this is the era of voice search, artificial intelligence, schema data and semantic search queries. Google announced that the structured data will improve the ranking of the Q&A pages on Google if you can add schema.org on the questions and answer or FAQ pages. But optimizing website for targeted keywords isn’t so easy, it don’t mean that to find anything and target in your marketing campaign. Keywords finding and optimization is one…

The Era of Revolution in Digital Marketing

The world is changing and innovation is truly ruling and it has turned out to be essential for organizations to start applying digital marketing strategies. Digital marketing is a procedure to promote your services and items online using digital technology. You have to establish your business on all the digital channels, where you could find your intended interest group and clients. Digital marketing isn’t just to sell your things online but to attract ever increasing number of customers to your organization’s site, blog or mobile app. To remain forceful and competitive, it is important to stay aware of the trends….

8 Common Mistakes Businesses Make in Their Customer Interactions

As a business, your customers are everything. They are the oxygen to your business, and without them, you have no business. This is why it is crucial that you take care of your customers, and interact with them in the right way. Unfortunately though, there are many mistakes that businesses make every day, that make their customers disgruntled and disappointed, and which results in the customers leaving them forever. The good news is that you learn by your mistakes, and by making a mistake once, you can learn from it. And hopefully, you won’t make the same mistake again. The…