Startups essentially have to erect their business from scratch. They have to lay down a strong foundation to address all the important aspects of what their business demands. In other words, entrepreneurs have to tick all the boxes if they want to climb the ladder of success, for a calculated and well thought out beginning is like a life support for startups.
Today, startups rely heavily on their online reputation and credibility. To create a good brand value, they have to factor in all the important areas of online work activities – developing, designing, marketing and writing. Now, when it comes to writing, startups have to take care of all aspects of writings: press releases, technical documentation, tutorials, blogs, communication with clients, email marketing and so on.
This makes professional and competent writers highly valuable for a startup because they can brainstorm ideas and can effectively create its positive brand image in the audience. So, hiring professional writers is always a profitable proposition for startups. On numerous occasions, many startups also get benefited from writing services.
Here are the reasons why professional writers are valuable for startups:
- Website Is The Face Of A Company
A company’s website can reach to millions of people simultaneously. Just like its navigation and design, its content should be properly presented, too. If the website contains poorly written content, it would be highly unprofessional approach and present a bad image of the brand. On the other hand, a well-written and engaging content adds towards the formation of goodwill of the business in the customers.
- Blogging Improves Website’s Search Ranking
Today, blogging is very important for a website in order to feature on top rankings of search results. It also allows a lot of traffic to the website. The newer and more relevant content a startup puts on its website on a regular basis, the more it will be a major driver in search engine optimization. The inbound and outbound links generated by blogs are very helpful towards attracting more and more traffic.
- Writers Help Build Customer Community Early
An effective content writing can be a powerful marketing tool for businesses because an engaging content keeps the audience always excited. A degree of suspense regarding what the company is coming up with next, can sometimes prove a good strategy for businesses. A competent writer always starts collecting leads to try and build a positive brand image of the company. An early customer community of a startup is lore likely to find alternate revenue streams.
- Google’s Advance Algorithms Prefer Fresh Content
Google always values fresh and unique content rather than similar and repetitive one. Professional writers fully know what to write for different audiences as well as how to roll out fresh content regularly. Therefore, a good quality and creative writer will invariably maximize the SEO potential by frequently updating websites and blogs with quality information.
- Social Media Platforms Need Creative Content
When it comes to sharing information on social media, people are far more likely to share the content when it is engaging and trustworthy. For example, an effective and eye-catching headline makes a strong impact on the audience and due to which more traffic is driven towards the website. Besides, this is an important skill required for managing s startup’s social media accounts.
- Professional Writers Act As A Bridge Between Clients And Startups
Be it writing business plans for the company or striking good relations with potential clients, it all depends on how creatively professional writers send across a relevant message on behalf of the company. They are fully aware that well-crafted and well-managed emails could be a game-changing strategy for the company. They also know how to analyze potential customers as well as clients and target them with various writing strategies.
- Writers Help Attract Funding
Potential investors always have a keen eye for good quality content and that is the reason why they continuously scan good quality blogs for new ideas. These potential investors then approach the websites, which is far more fruitful as compared to the approach of cold calling. Therefore, good quality and creative content have immense potential to generate more funds for startups.
Final Thoughts
The contribution of a writer working for a startup should not and cannot be underestimated. It is the creativity and skills of a writer that make an actionable impact on clients as well as various social media channels. So, a professional writer has the capability to drastically increase traffic towards a website and narrow down the gap between a startup’s efforts and success.