Top 5 SEO Data Analysis Tools To Use In 2018

Over the years, SEO has nearly taken over the business market. SEO helps every type of business to systematically reach their targeted audience. In addition to this, SEO helps in maintaining the reputation in the market for a longer time period.

It is essential to keep on looking out for new trends and being updated with them simultaneously. Trends can largely affect the search rankings. The changes that were made last year will be different to the changes made up the next year. An SEO specialist while making changes will look out for ways to improve the site’s performance.

The SEO analyst will optimize the output for rich answers, will focus on improving the user’s engagement, and most importantly optimize the site for the mobile devices.

Below are the top five SEO data analysis tools that can definitely be used in 2018.

  1. Raven Tools

Raven is an SEO analysis and online marketing software. Raven has its own marketing tools for SEO, Search Engine Marketing (SEM), and Paid Search Marketing. They are designed to help marketing agencies save time as well as money.

Several agencies and marketing experts use this SEO analysis tool to automate, schedule, and send marketing reports to the clients. You can always discover the SEO issues that keep you from reaching the top ranks or attract visitors from search engines like Google, Bing, Yahoo, etc.

Raven also serves as a site auditor, marketing platform, marketing reporter, social media reporter, and provides you with SEO tools.

  1. gShift 

gShift is an SEO analysis tool that identifies influencers and the audiences, tracks content, monitors your competitors, activates data and reporting, lightens up the dark funnel, and optimizes for SEO.

With gShift, you can gain an insight into the data, monitor the site and its competitive content performance. You can also track your future possibilities through hyper-level analytics. This analytics is paired up with the visibility into the engagement of your content by the channels as well as the influencers.

gShift drives decisions for the discoverability in the search engines and social media. Brands like Budweiser and The Amazing Race – Canada, etc. use this tool.

  1. BrightEdge 

Brands can predict a plan, optimize as well as measure campaigns based on the content’s performance. The BrightEdge with Data Cube provides the marketers with a web-wide understanding of content and consumer intent. With this, you can understand your audience and the demand for content. With Data cube you get to know how your content is working.

 

BrightEdge along with Content Optimizer empowers content authors. This is done via customizable recommendations that drive the content’s performance. If you optimize a hundred percent of the content with this tool, it will sure win a lot of reviews. With this, you can confidently produce content that drives revenue.

When BrightEdge is paired up with StoryBuilder, it allows you to plan and run your content marketing campaigns based on their business performances. You can quickly understand the business impact of those content marketing initiatives.

You can also test your SEO skills in less than three minutes by taking the test provided on their website. Brands like Nike, Marriott, Microsoft, Adobe, Twitter, etc. are connected to this tool.

  1. MarketMuse 

You can upgrade your content strategy with this tool. MarketMuse has a semantic content optimization feature which builds an actionable, data-driven content plan for your clients and customers.

 

Semantic content optimization is a term coined by the digital community that creates a delightful and a gratifying experience on your website for numerous people. You can develop key content strategies to build up a topical control around your brand name. It also identifies the specific pages that need to be improved.

MarketMuse’s proprietary software can tell what to write about. All-in-all this tool will help you gain more relevant traffic. You can also receive a free consultation. This tool compares the contextually-related topics to the content to identify the coverage gaps across your site.

  1. SerpStat 

SerpStat is a great tool to perform competitor analysis as well as check your own search engine rankings. It digs deeper and provides you more data.

The best thing about this tool is that it identifies competitors with any domain within a few seconds and gives comprehensive insights about their position and the keywords used by them.

This tool provides you top-performing keywords that help to expand your online presence. This tool gives you the benefit of discovering your rival’s strengths and weaknesses. The clients for this agency are GL Marketing, Gift Baskets Overseas, etc.

When it comes to analyzing the data in detail, nothing can be better than SEO data analysis tools that save your time and money. In fact, such tools just get you to earn more and grow your business with great revenue. There are above two hundred tools you can try. But the best have been presented in front of you.

There are A to Z named technical SEO tools that you can use. But at the end of the day, you would obviously prefer something easy, quick, and maintained to track out the details of your site and your competitor’s website.

Precisely, the more you discover out of free tools, the better you get at them. Before finalizing any SEO tool, remember to try out their trial form. Do remember to ask yourself questions like:

  • If you have enough time to dig into the data and figure out or decode the insights.
  • If you want an all-in-one solution or you need a specific set of tools.
  • If the tool suits the size of your business as well as the website of your brand.
  • If the features you were searching for meets the tool you are going finalize.
  • If the tool will integrate with other marketing tools.

Having an answer to these tiny questions can solve more than half of your problem for sure. Hence, you get the best tool for your enterprise and in some time, your business will be up in the ranks.

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