How to Retarget on Facebook with Dynamic Product Ads

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Running an E-commerce website and wondering how to run a marketing campaign on Facebook for your products? Facebook dynamic product ads are the biggest marketing trends to increase click-through rate and improve the revenue of the e-commerce website. In Facebook dynamic products ads you can display ads based on the user past actions or interactions, who have visited your website in the past, with perfectly timed ads.

What are the Requirements of Dynamic Ads:

If you are going to create a dynamic ad for your website then you need the following details:

  • You need a Facebook page to run
  • You need a Business Manger Account
  • Details of your product catalog (details of products like ID, name, URL, description, image URL etc.)
  • Facebook Pixel or a JavaScript Code and Chrome extension to check your pixel

Here you will discover how you can retarget your website visitor with Facebook dynamic products ads by using Facebook Ads Manager, you will need little bit technical knowledge to run your marketing campaign, here are steps:

Create and Upload a Product Catalog

First, you need to create a product feed that contain product information and saved in XML or CSV file, the list should have required attributes like product ID, Name, landing page URL, product image URL, product description etc..

Here are the required fields to generate Feed:

  • Product ID
  • Product Title
  • Product description
  • Product Image Link
  • Product Link
  • Product Price
  • Gtin, mpn or brand Name
  • Product Availability
  • Product condition

I would prefer CSV file to upload to upload it to Facebook, this is similar to the Google product feed file, if you don’t have details then you can ask a developer to provide required information so that you can have data easily.

Upload Your Product Catalog to Facebook

To set up your first Dynamic Ad, you’ll need to upload your online store’s product catalog to Facebook.

A product catalog is a data file that lists all of the items from your store that you would like to display in your Facebook ads.

Configure Your Pixel

Facebook provide a script that need to add on the pages to track the event and ensure its tracking data correctly. If not, you won’t be able to get your dynamic ads to work properly. You can create a Pixel by going to the Pixels tab in Ads Manager, and clicking “Create Pixel”. Facebook pixel currently integrates with Bigcommerce, Google tag manage, Magento, Segment, Shopify, Wix, WooCommerce, Squarespace and many more, the script must be between the header section of the website. You can visit here to know how to set up Facebook pixel script easily. You can troubleshoot tracking script by using a Free Chrome browser plugin called Facebook Pixel Helper.

Three Facebook pixel events are important for dynamic ads: Purchase, Add to Cart, and View Content.

Setup a Dynamic Ad Template

Once you have created catalog and setup pixel, it’s time to create a dynamic ad template for your campaign. To create your first ad campaign, open Facebook Ads Manager and click on Create. You can choose what products you want to display, a single products or a multiple products for your customers.

Run dynamic ads

Now you have implemented important steps to run dynamic ads, what you need to do is to review the status of your dynamic ads.

Remember that the campaign only display the products which are in stock, already purchased ads will not be displayed to the user, you need to select produce from the product catalog.

How to create Dynamics Ads

You can create multiple ads for your targeted audiences on their action:

  • New Branded Product Ads
  • User View Products but no Purchase
  • Not purchased but Cart added products
  • Recent Purchased products

There are more but the dynamic ads are depending on the latest action of the users. The performance of the campaign is depends on your hands so you need a strong audience strategy.


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