As the saying goes, content is king. For your content to stand out from the rest, you must produce the best. That’s where killer blog content comes into play.
This article will highlight the steps to take in order to create high-quality, killer blog content that will drive more traffic to your site and help you gain loyal users who will continue to engage with your content time and time again.
Know Your Audience
The first step in developing killer blog content is to know your audience. This is probably the most important step when developing content for your readers.
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Ultimately, your audience is who you are producing your content for, so you must always have their needs in mind.
It may take a while to establish that relationship between you and your readers, but knowing what your audience likes, what their concerns are and what topics you can speak on as an expert that they can benefit from, will help you get there.
Not only will you be able to create content that they love, but you will also start to develop a unique writing style that you will be able to perfect as time goes on.
Choose a Topic
After you’ve developed an understanding of who your audience is, you need to understand what they want to see. That brings us to step number two, choosing a topic.
When choosing a topic, you want to choose something that is niche related and adds value to your industry, as well as your readers. Here’s why:
- Creating content centered around your niche will help your credibility and establish yourself as an expert in the industry
- It lets readers know what makes you qualified
- It provides your readers with advice on topics they were searching for
A good place to start when choosing a topic is going straight to your audience. Are there questions they have that need answers? Is there a topic you’re an expert in that your readers will benefit from learning about?
In order to make it killer blog content, it needs to be bringing some sort of value to your readers.
Once you choose a topic, do some keyword research. See what keywords are ranking for your proposed topic that you could possibly rank for.
If you’re having trouble thinking of a topic, look to your competitors for some inspiration. There may be a topic they covered that you can do better. Or maybe you see a lack in the content on a given topic that you know you could execute well.
Looking to your competitors is not to copy their content, it’s simply looking for the missing piece of content within your industry so you can take the reigns on it.
Provide Links to Other Sources
Some people don’t like linking because they don’t like the idea of someone leaving their site to hop to another, but linking is one of the smartest things you can do to produce killer blog content.
It shows that you have done your research on your topic and have credible sources to back it up. It also provides readers with additional resources while boosting your SEO efforts.
You can include links to relevant and useful sites that support your topic, include infographics citing proper sources, and internal links to relevant content you’ve already produced.
Keep it Simple
Your content does not have to be overly complicated. Not only is it important to properly format your content for your readers, but it’s also essential for SEO purposes.
Stay with an active voice and avoid overly long sentences, generally no more than two lines.
Break up your text into small paragraphs, use headings and subheadings, use bullet points when necessary, and make use of infographics and images.
Content that is too long or isn’t easily readable to the eye is a quick way for readers to bounce right off the page.
It should be easy to read and easy to understand no matter if you’re an expert in the field or a beginner.
Your content needs to be engaging while remaining visually appealing to the reader. This is all a part of the user experience, so the content’s readability needs to match the quality of the writing itself.
GoodLife Home Loans is a great example of how to properly break up blog content.
They have broken up their text into small paragraphs that are no more than 2 sentences, included infographics that support the topic, and used a bullet point list that helps overall readability.
Make it Useful and Add Value
When creating original content, your readers should always leave with some sort of take away.
When writing, determine the topic of focus and what the question is. By the end of the piece, the reader should have a clear answer and understanding of the topic.
If they read your content and walk away learning nothing, it’s not classified as killer blog content.
Support your topic with expert insights. Reference other experts as sources that support your argument or include your opinion. Of course, you should always back your argument with facts, but giving readers your expert opinion will give your content a voice and perspective.
Make it Evergreen
Evergreen content is content that is always relevant—much like the way evergreen trees retain their leaves all year round. This type of content increases your site’s visibility on search engines while remaining relevant long after it’s published.
The cool thing about evergreen content it requires minimal work but provides lasting results.
This type of content includes:
- How-to guides and checklists
- Lists and resources
Anything that can remain relevant and drive traffic to your site for years to come is considered evergreen content.
Having simple spelling or grammatical errors can quickly make readers devalue your opinion, suggesting that you did not take the time to properly check your work. This has a direct reflection on your brand and the quality of your work. High-quality blog content should be free of these small errors.
The good news is that simple mistakes like this are easily avoidable. Simply do a spell-check in Word or download apps like Grammarly to fully check your piece for any errors before posting.
Proofreading, editing, and rereading can be the most tedious and least-favorite parts of writing but is an essential step in producing killer blog content for your readers.
With any content marketing strategy, it is important to be consistent. If you want your work to be seen, you need to post often. Try making a content calendar and plan out your blog posts so you don’t fall behind.
Much like branding, you want your posts to have a consistent look as well. Use the same font, colors, and style of infographics for each post. This will help you develop your brand’s unique aesthetic.
Eventually, people will be able to look at the content and know it’s yours just by looking at the unique style you’ve put on it.
In this example, you can see how ShareAble for Hire’s blog stays with a consistent theme. Not only are they consistent in producing content for their target audience, but they have also developed a unique style that shows off their brand.
They are consistent in their color schemes, font choices and infographic style.
When creating killer content, remember all the steps it takes to get there. This type of blog content can help you develop your brand voice, keep your readers engaged, and continue to drive new traffic to your site.