The year 2020 was not an expected one for every one of us – not even for businesses.
For ecommerce, this year brought an unexpectedly massive boost. Since local markets were shutdown as a precautionary measure to stop the spread of coronavirus, ecommerce businesses experienced a sudden and constant rise in demand from new audience throughout the year.
Shoppers’ expectations have evolved; they search a lot before buying a product of their need. Also, the market is packed with retailer and ecommerce stores. You cannot survive and win without being and doing different from your competitors.
As a marketer, you have to work on different aspects related to your brand including its price, presentation, and quality to make a difference.
If you have got goals to crush the competition in the coming year, this post gives you some goal-crushing ecommerce marketing strategies for year 2021 –
Email Marketing –
Emails are still a relevant and powerful medium to communicate for ecommerce. If email marketing has never been a part of your marketing, try it this year.
It is a direct way to reach customers’ inbox. What’s more interesting is the fact that emails reach 90% of people which is a better figure than social media and paid search ads combined.
Additionally, sending marketing emails is free. However, if you use a tool to send emails, technically it won’t be a freebie for you. Still, it will be a more cost-effective approach to pitch your audience.
Renowned organizations use email marketing for many other purposes. Small- and mid-level ecommerce players, like iCustomLabel.com, use emails to send welcome emails, order confirmation, shipment information, and also, to ask for feedbacks from their customers.
The Types of emails you can send your customers –
- New offers such as festive discount or sale season
- Welcome emails (it is a great way to begin the communication with a new customer or prospect)
- Abandoned cart or a gentle reminded about items pending in a buyer’s cart
- Order confirmation emails
- Recommendations based on their recent purchase
- Complaint resolution, and
- Loyalty rewards and especially-customized discount offers
If carried out correctly, email marketing can also help reactivate inactive customers and boost sales like no other marketing can. Here’s how to get started with your first email marketing campaign.
Social Media –
Social media is a crowded place. Brands and users, both, use social network to communicate with their near and dear ones.
Consistency is the key to success when it comes to social media marketing. Even a single day’s break can adversely affect your growth, visibility, and reach on social media.
Some brands, such as TobaccoPipes.com, use social media to keep their followers updated with their stock availability. So, their posts are not consistent. But there is a consistency with the types of updates they post.
There should be a well-woven strategy for all your social media activities including when and what to post.
You can also run your ads on social media. Almost all social networks have analytics-enabled ad programs that allow you to deliver smart, interactive ads to your exact audience within a convenient budget.
Moreover, you can choose your audience, their age-group, and location. You can select audience groups based on their likes, dislikes, and preferences. This helps keep the cost down and results more effective.
The best part of social media is, you can stay close and connected with your audience on a daily basis. You can engage and establish a strong bond with them. And for ecommerce, social media is a must have marketing and communication tool.
Mastering social media including its paid ads feature should be a goal of your ecommerce business in 2021.
Content Marketing –
The type of content used in content marketing does not necessarily promote a brand or product. It rather shows people how a product can ease their life. The very aim of this type of marketing is to stimulate the user interest and encourage them to search and buy.
It is a set of marketing strategies that focus on creating and distributing valuable and relevant content to a clearly-defined audience through different channels.
Content marketing increases your ecommerce sales, is cost-effective, and at the same time, helps your customers understand your brand well. Implemented right and it will help drive traffic to your ecommerce website and increase the chances of sales.
That’s what your ultimate goal is, isn’t that?
Search Engine Marketing –
People search for products they need on Amazon. If not Amazon, it is on Google.
That’s when search engine marketing comes into play.
When you search for a product on Google, you see search results. There is a list (display) of recommended products too. You can use search engine marketing to get your brand a place there in the product recommendations section on search result page.
Imagine the amount of traffic, visibility, and sales search engine marketing could give your ecommerce business!
If your goal is to multiply your sales, here is how to get started with search engine marketing.
You should also fortify your SEO implementations starting now. By the time we slide into the first year of next decade, your implementations will start yielding to your expectations.
In the New Year, you could also try influencer marketing for your ecommerce business. It gives you better engagement and outcomes than any other marketing channel does. You could also strength or start your own affiliate marketing program to increase your gains and crush your goals.