Search engine optimization is a key to drive traffic and earn money from the Blog. You need to create a better contents, strategy, and promotion. Write something to solve problems with original contents. If you are helping people and solving their problems then there is good chance to get visible on searches. What you can share with to fix issues:
- Images and screenshots
- Audio or Podcasting
What content ideas you can develop for content marketing strategy:
Focus on questions and queries which people search on internet
Focus on long tail keywords to target in the title or topic
You need to find long tail keywords and make your topic or post title based on the above two parameters and produce content as per your targeted audiences.
Blog Post URL
Blog post URL help search engines to figure out what your post is about so you have to take care your blog post URL and need to optimize as per users and search engines, make sure you included your one to two keywords in it. For example:
Blog Post Meta Description
Meta descriptions give information about the post to the search engines and help in ranking so we need to create a unique description for the post and add few relevant keywords variations. Apart from this, you need to make a post more attractive and take care of the following points:
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text or keywords density
Blog Must be mobile-friendly and fast loading
How to target mobile users? Do you know a responsive or mobile-friendly website is one of the ranking factors on Google, even Google shows not mobile friendly website message on Google search for non-responsive websites? So if you are not focusing on improving your mobile experience, you’d better make responsive first and improve the website page loading speed.
Set up website on Search Console and Google Analytics
Google search Console and analytics is a free application of Google and you need to add tracking script on your website so you can analyse traffic, clicks and other issues of the website.
This is a free service that Google provides and allows you to see your blog from user and search point of view, how it appears in the search results, keywords rankings, search traffics, impressions of a website on Google searches, what position, how many people click your links, etc.
Add Social Media Sharing Buttons
Add social media sharing buttons on the blog post so that user can share your website on social media easily if your blog in WP then you can install word press plugin easily to activate this function. The more contents you share on social media the more clicks you will get from your websites.
Build your own social media profiles
If you want to get more traffic on your website and build trust and authority then you need to create own profiles on social media channels. If thousands of people are talking about your services or blog post then there are more chances to promote or share your contents with peoples.