Running online marketing campaigns? But not implementing YouTube marketing? You are doing one of the biggest mistakes in targeting your audiences. Do you know how many videos people watch on daily basis on YouTube? Might be you are not; there are more than 5 billion videos people watch every day and more than half of YouTube video views come from mobile users.
Let me explain you the process and ideas to promote your video or brand on YouTube to grow your business.
How to Set Up YouTube Video Channel
There is no big deal to create a video for your product and services; you just need a good video camera or a mobile phone to shoot your video. Now, what you need to do is to create a YouTube channel for your brand or services, sign in to YouTube with your email ID and click on the My Channel section and fill required details, you can create a personal as well as channel for your brand, you can get step by step details here.
How to Upload your Video on YouTube
Make sure you have created high definition video to upload and video format, YouTube support MOV, MP4 (MPEG4), AVI, WMV, FLV, 3GP, MPEGPS, WebM files to upload and size should be limited to 2GB, if you don’t have then convert into a proper format. Here you can get instructions to follow to update video and make sure that you choose public videos so that user can search and view your video.
Understand YouTube Video advertising formats
Before creating any marketing campaigns on YouTube you have to understand the format of video ads, there are several types of ads and every format is for respective target audiences so you need to know what your audiences are, you need to know who your ideal customer is.
In general terms, there are only there kinds of ads you can run on YouTube:
- TrueView in-stream ads
- TrueView video discovery ads
- bumper ads
TrueView in-stream ads
You can use to target your audience on Android and iOS YouTube apps by displaying your ads before running, middle or at the end of videos, even you can display on other Google display networks through TrueView ads, these ads will be more than 30 seconds and there will be an option to skip video for users. You only pay when a viewer watches 30 seconds of your video, so you need to make your video short and attractive so that people watch till the end.
TrueView discovery ads
You can target your desktop as well as mobile users through TrueView discovery ads, this is one of the powerful formats to improve engagement when the user clicks on your video. This will display at the top when users search related to your ads on YouTube like
There will be anywhere from 1-3 ads. If user interested in the content then they click on these ads and display more ads from your channel. These ads can be a game changer and help you in subscriptions.
Bumpers ads
Very short and attractive ads of only 6 seconds, best for brand awareness. You need to create bumper video campaigns in AdWords using the “Video” campaign type so that you can manage and you have to pay for every 1000 impressions of your ads, these ads are unskippable ads.
Setting up YouTube Ads
Before launching any campaign, you need to setup your YouTube ads, let me help you how you can setup campaign easily.
You need to Login your Adwords dashboard and click at ‘+Campaign’ which will be a red color button and select Video ads campaign.
Give an easy to remember and relevant name to your campaign and select the type of campaign which you want to run.
Now you have to select your video ads format, define your daily budget, select the display network and location where you want to run.
This is an example of the campaign but you can customize this as per your target audience by selecting browsers, devices, Wifi operators and schedule your ads starting date, end date, keywords and much more.
Select Most Beneficial Keywords
Find the best business-oriented and relevant keywords through Keywords Planner or you can use YouTube Keyword Tool. Save all important keywords and when you do that, copy all keywords and add into the keywords section of the campaign.
Now, you have to understand how to target your keywords in right way. You can define keywords in the following terms:
- Broad match: marketing services
- Negative match: -free
- Broad match modifier: +marketing +company
- Phrase match: “marketing services”
- Exact match: [marketing company]
Select the targeting audiences as per your requirement, you can make based on keywords, placement (you can select the specific website and videos), remarketing (follow peoples who visited your website) or topics (target video on specific topics).
How to promote your YouTube channel
Here are best tactics that will give you the best return on investment from YouTube video marketing:
Create Imaging Title, thumbnail images and Video Tags
The title of your video is the key of your success so you need to write the best title with proper keywords, you need to keep short, simple, attractive and useful. You can use YouTube to search your title or keywords.
Use proper video tags, brand name, your main keywords and other variations so that your video can rank.
Boost your YouTube visibility on Social Media
Social media is the most powerful tool to improve your views of YouTube videos, YouTube recommend viewers as ranking factors so by sharing your videos on Twitter, Facebook, Google+, your blog or company website, etc. you can get more views and traffic on your video. Uploading, tweaks, and sharing aren’t going to give you much help till you will not implement the best social media marketing strategy. Create an interesting title, include a call to action words, share on relevant groups, communities and ask people to follow.
Use Email marketing
Email marketing is the top channel for the marketer to reach the targeted audience, an average rang of opening an email is 60%, and it means you can get more viewers for your video channel. Use MailChimp that will help in creating video screenshots for your campaign and include an image and put a play button over top that looks like a typical video player. Include a call to action, an intro/outro for your playlist letting viewers know about your email list and asking them to subscribe.
Allow video embeds
Ensure that your video has enabled an embedding option while uploading your video to your YouTube channel so that user can share and upload a video to other blogs and other channels. This is an effective way for your brand to reach new audiences.
Create or Add Video to an Existing Playlist
Always try to add videos on the relevant playlist. A YouTube playlist is a great way to get more views on your existing videos. When you are done uploading a new video, add it to a playlist. To create a playlist, you need to login your account and click at video manager and create and new playlist, and click “Add Video” to add video to your playlist.
Create Backlink from Authority Websites
Links are most important and sharing video on top websites always helps, you need to get links from high authority or relevant industry websites or you can ask your targeted audience or industry websites to include your video on their website. Apart from YouTube, there are lots of other video sharing website where you can create a channel and upload and get link back to you YouTube channel.