There are over 1.7 billion websites on the internet.
And over 600 million of them have a blog.
If you’re among those 600 million (or if you’re planning on starting a blog), you know that the competition to attract and keep readers is pretty stiff.
That’s why you need to create blog posts that your readers (and Google) will absolutely love.
So how do you go about doing that?
Here are 7 tips to get your readers coming back for more of your content. Who knows? If you do things right, your posts might go viral.
1. Know Your Audience – And the Type of Content they Love
One of the most important steps to ensuring that your blog posts are irresistible is to create them with your audience in mind.
To do this, you need to know your target audience.
- Who are you writing for?
- What do they do?
- What are they hoping to gain from your blog?
Getting this information is easy. Simply spy on your competitors and see who they serve. Another important tip is to read through blog comments and join Facebook groups to figure out the questions your target audience is asking. This helps you know the type of content they love, for example, do they prefer:
- Short-form content
- Long-form content
- Case studies
- Industry reports
Knowing your audience and the content they prefer will help you create the kind of content your readers will keep coming back for. And when it comes to marketing your business, this can make the difference between profit and loss.
2. Understand Why You’re Creating Content
Another tip for creating blog posts your readers will love is to answer a simple question most bloggers never ask – why?
Why are you creating content?
What do you hope to achieve with the content on your blog?
A few common reasons for creating content include:
- Driving traffic to your money pages (you’ll have to create content that ranks well)
- Providing readers with strategic information (write like a friendly expert)
- Retaining customers through engaging content (create content that “scratches their itch”)
- Becoming an authority in your niche (create in depth guides that showcase how your readers can solve certain problems)
The reason behind your content creation will help ensure that you are strategic in your content creation. Readers want information that is strategic, not content that is created haphazardly. Above all, readers want useful evergreen content they can refer to again and again. Remember, as much as you’re using content to market your business, your content must be geared towards your audience. It must be driven by user intent.
3. Craft Irresistible Headlines
Your headline is the most important element of your blog post. It is one element that prompts readers to click into your blog post from the SERPs of search engines. After all, you can create the most epic blog post on a subject, but it won’t matter if no-one reads it.
So how do you craft an irresistible headline?
- Set expectations. Your headline should highlight what readers will get from reading your blog post.
- Make it fun. Avoid dull boring headlines. They don’t inspire a click.
- Use keywords. Using the main keyword for your blog post in your headline helps your post rank well.
- Keep it as short as possible. Short and sweet is the name of the game when it comes to creating effective headlines. Besides, long headlines get cut off on SERPs, thus running the risk of losing their meaning.
- Incorporate emotional words. Emotion-dripping words move readers to click on your posts. Mix them up with descriptive words for a winning headline.
You can also use a tool like the AMI Headline Analyzer to help you craft a headline that appeals to your audience.
One thing you need to avoid at all costs when crafting headlines is creating headlines that are “clickbaity”. Clickbait headlines are created for the sole purpose of getting a click- nothing more. This may cause readers to click into your blog post, but when they don’t find what they expected, they’ll lose faith in you.
4. Create Content that Solves a Problem
Need to attract, engage, and keep readers?
Then create content that is valuable. Content that solves a problem (real or perceived) for your readers.
The internet is rife with content that is shallow and unhelpful. Creating content that addresses your audience’s needs adequately is, therefore, one way to stand out. A few tips to pull this off include:
- Use data and statistics
- Create content your readers can implement
- Avoid opinionated content
At all costs, avoid content that is just meant to attract readers without meeting a need. Running a blog is all about building a community of readers that will keep coming back for more. And if you create blog posts they love, they’ll help you grow your community by sharing your content with their network. This is why you either need to learn copywriting or simply outsource this part of your marketing.
5. Use Easy-to-understand Language
It’s the bane of the information industry.
If your blog posts are to be well-received by your readers, you must avoid jargon. Write in clear and plain conversational language. Sure, it may make you look knowledgeable or cool, but you risk losing some of your readers who don’t understand the jargon.
Oh, FYI, jargon is industry or niche-specific terms. While veterans can easily understand them, they may confuse novices.
Understand people at different levels will read your blog, and the best way to eliminate miscommunication is to keep your language simple. To help you do this:
- Avoid technical terms. Technical terms and acronyms sound cool. However, they are a landmine as they can put readers off. After all, no one wants to google every other word they read to understand your blog post.
- Use simple English. Always write as if you’re talking to a 12-year-old. This will help you keep your language simple and easy to understand. Using bombastic words will not make you sound like an expert, rather, it has the opposite effect.
- Make use of writing tools. Tools like Grammarly and the Hemmingway app are excellent for helping you keep your language simple. They are like your virtual proofreader or writing assistant helping you with your blind spots.
6. Give Your Readers Some Eye Candy
According to research, our attention span has dropped to 8 seconds. Yes, a measly 8 seconds.
That means you only have 8 seconds to get your readers engaged in your post.
How do you do that?
One way is to use a lot of visuals in your blog posts – images, videos, GIFs, etc.
Why are visuals important?
- Help break up the text. If there’s one thing that turns many people off from reading a blog post, it’s encountering a wall of text. Visuals help break up your text and make it easier to digest the information you are presenting.
- Increase the impact of your message. When incorporating visuals into your blog post, always make sure they support your message. Make sure each visual applies to the point you’re making at that point. This will help enhance your message and make it memorable.
- Add to the aesthetics of your blog post. A blog post or any social content shouldn’t just be informational. It should also look good while conveying your message.
If your aim is to create blog posts that your readers enjoy, you must pay attention to your blog posts design. This plays an important role in giving your readers a positive experience as they read your blog post.
7. Give Your Content Some Spunk
With so many blog posts fighting for the attention of a few readers, unique content becomes a necessity. Not only should your content be unique in the information it contains, but it should also be unique in the way it resonates with readers.
Your blog (and blog posts) should have its own unique personality.
The internet is full of bland content that doesn’t connect with readers on an emotional level. Add some spunk to your content and your readers will keep coming back for more.
But just how do you do that?
- Choose your words wisely. Use words that trigger certain emotions or vividly paint a picture. If wordplay is not your forte, you can outsource your content creation to a professional writer.
- Use storytelling. Nothing evokes emotions like a well-told story. Use stories to help illustrate your points.
- Choose a personality type – and stick to it. You can create content that is infused with humor and give your blog a humorous personality. Or you can keep it strictly formal and still draw readers. It’s all in the way you exude your personality in your blog posts. Your audience will also determine the tone and voice you use.
Whatever you do, don’t create content that your readers will use as a lullaby. Instead, make your blog posts lively by giving them some spunk. One of the best examples of this is Henneke Duistermaat of Enchanting Marketing.
Create blog posts that will make readers feel like they are talking to their best friend. Do it well and your readers will always look forward to reading your next article. You’ll have them hooked.
Grow Your Blog – Create Blog Posts Your Readers Will Love
The only way to succeed in inbound marketing is to create a loyal tribe of followers. And to do that, give them what they want. So the next time you create a blog post, take the above tips to heart and apply them. As you do so, you’ll enjoy an increase in your readership (and traffic, of course).
Remember, you don’t create blog posts for yourself. You create them to provide value to your readers. So craft content your readers adore.