Have you just started your entrepreneurial journey and wondering what marketing strategies to follow?
Today, content marketing, among many other important strategies, is increasingly gaining currency. Truth is, unlike traditional way of doing business; the present scenario demands you to reach out as many people as you can with the help of content marketing.
Content marketing refers to the process of creating and promoting content in order to attract traffic, build brand awareness, establish a business relationship, and earn the trust of potential customers. The content that you need to promote involves blog posts, audios, videos, podcasts, infographics, tutorials, emails, newsletters, etc. so that people become aware of your product or service. It is also used to educate and inform your current and potential customers, which generates more interest in a larger audience. Eventually, your startup attracts more customers and hence, generates more revenue.
Of many impressive marketing quotes, Rick Eliason – an online UX, Search & Convert Consultant – made a compelling remark, “Content marketing is important to every single business operating on the web. It sounds like a horrendously large undertaking but chances are you are already doing it without even realizing.”
Today, more and more companies are moving away from cold pitches toward content marketing by creating blog posts, videos and other content, which is helping customers learn before making any purchase. A recent research carried out by Content Marketing Institute, reveals that 89 percent B2B and 86 percent B2C marketers have moved to content marketing. Approximately 70 percent of these marketers conceded that their content marketing strategy was successful.
Content marketing, however, needs a little bit time to build trust and loyalty. For this strategy to work effectively, you need to identify your target audience and figure out how content can address their needs and queries. Only then deliver a powerful and helpful message to your audience on a consistent basis. It usually takes six months to one year for positive results to appear.
With the advent of advanced technology and various social media platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest; the content that customers want is also evolving. You can be creative and your content will be acceptable as long as it attracts people’s attention. These days, video content is in high demand and it can work wonders when combined with technological additions like virtual or augmented reality. Live video content is attracting faster traffic and to maintain a successful live video platform, you have to continuously supply a high quality and relevant content. According to a study, videos have the propensity to increase a customer’s understanding of your product or service by 74 percent. The study further reveals 80 percent viewers remember the advertisement, which makes it a valuable asset for any startup. Going by the trends, many marketing experts believe the businesses that do not incorporate video content into their strategy, will be left behind in this game.
Your content marketing strategy will be incomplete without effective software tools. Today, search engines, especially Google, are making frequent changes in their search algorithms so that fresh and relevant content should be published and ultimately get a high ranking on search engine result pages (SERPs). So, businesses are using effective content marketing tools to publish their content in targeted ways that engage their audience. The most prominent advantage of these tools is to overcome various content marketing challenges, and as a result, revenue of startups is increased. These tools help create different types of contents like text, images, infographics, and videos for different communication channels like websites, social media platforms, conferences, and exhibitions. Some of the most used content marketing tools are – BuzzSumo, HubSpot, ClearVoice, Outbrain etc.
Content marketing is increasingly influencing existing as well as potential customers in a manner like never before. As a result, businesses, particular startups, are benefiting from it hugely. Which is why content marketing is emerging as the best way to scale the startups. Now it is your turn to walk this path.