With Google becoming an incredibly powerful search engine and currently getting about 78% of all the search queries made across the world, it’s no wonder that all SEOs want to rank their sites on Google.
However, Google has become more stringent than it has even been when it comes to SEO, so you need to be very careful about what type of link building strategies you employ.
That said, you can get pretty effective results just by being smarter with your SEO approach. This is because you can use Google itself to find advanced SEO opportunities that work great.
Let’s discuss this in more detail below.
Replicating Backlinks
Replicating the backlinks of competitors is believed to be one of the most effective ways to rank higher in Google. This is because you’re trying to get link that you’re sure are working well for your competitors already.
A simple search operator to find all your competitors’ backlinks this way is to use this search operator:
Link:YourCompetitorSite.com –site:YourCompetitorSite.com
Finding Guest Post Opportunities
Guest posts are one of the most effective ways of getting links in a scalable way. However, you would want to stick to the ones relevant to your niche, as they help you get the most SEO juice flowing to your site with little chances of making Google frown at your site.
To find the guest post opportunities, you can use a variety of search operators, with some of the most common ones being in seo classes and listed below from the infographic:
Keyword “guest blog”
Keyword “guest blogger”
Keyword “guest article”
Keyword “write for us”
Keyword “become a contributor”
Of course, the list is way longer as you can see in the infographic. You can also replace the “keyword” in the above search operators with the name of your competitor to find the sites they have managed to get a guest post on.
This will allow you to do the same, helping you get better results than them.
Resource Page Link Opportunities
Resource pages are highly authoritative sources of quality backlinks in a niche. If your niche is big enough, you would likely have resource pages in your niche that link out to sites that are useful for their audience.
You can find these research pages by performing a search in Google using any of the following search operators:
Keyword “top 10 resources”/”top resources”
Keyword “useful articles”/”interesting articles”
Keyword “favorite websites”
And more as you can see in the infographic we have here.
Diversifying Your Links
There are also many sites that simply allow you to list your website on them. They aren’t very powerful SEO links, but they help diversify your overall link profile so they can help all the same.
With that said, check out the search operators that can help you find these sites:
Keyword “post site”/”add a site”/”submit site”/”recommend site”
Replace the “site” in the above search operator with “URL”
Similarly, replace the “site” above with terms like “article”, “video”, “podcast” and more, depending on what type of content you’re looking to promote