Snapchat

Snapchat Adds New Audience Insights for Platform Influencers

The time is now for Snapchat to regain its momentum, and it’s wasting no time in rolling out new tools to encourage both advertisers, and now influencers, to make better use of the platform. Following the expansion of their Advertising API availability, Snap Inc. is also giving selected creators access to in-depth analytics data to help them refine their Snapchat approach. As reported by TechCrunch (and as shown above), the new analytics data includes: Total Story Views – Filterable by the past week, month and year to date Time Spent Viewing Stories – Listed in minutes, the past week, month, and year to date Daily Unique Story…