Five Steps to Creating a Content Marketing Strategy

Every business needs a solid content marketing strategy. In this day and age, every voice is trying to be overheard above the noise, and the only thing that makes your business stand out is your content marketing. Content marketing is important because it provides value for your readers before anything else. So how do you go about developing a content marketing strategy? Here are five steps you can take to do just that. Step 1 – Create a custom content plan. You want to stop creating random content for your site. When you haphazardly create content, you may not even…

6 Ways to Use the Power of Storytelling for Your Brand

A good story is powerful. We understand stories, we relate to stories, and we connect with stories on an emotional level. Storytelling connects everyone. It’s one of our most basic forms of communication. There’s a reason your child always wants you to read them a story before bed. There’s a reason you’re captivated listening to your friend or co-worker telling a story of what happened to them over the weekend. Storytelling is universal. Every country, every culture has had storytellers. Stories make us stronger and brings us together. This is why it’s so important for you to use storytelling to…