SEO can turn out to be a complete mess. It’s all about bridging the gap between the things you want to present and their compliance as per Google algorithms, marketing niches, and searcher’s response. Getting reliant SEO services or doing it all by yourself is absolutely your decision.
Search engine optimization had been evolving since the very beginning, however keeping up with its basic principles. In order to get appropriate results, you need to be sure that your SEO practices keep up well with the updates introduced. SEO is not something you can perform by knowing a few of its highlights, there are tons of details and concepts to dig down to make things “perfect”. A few SEO tips are always great to trigger results and watch out for improvements.
Some Important SEO Tips To consider
Even if your websites are performing well, there is always scope for better. Also, continuous efforts play a major role in maintaining your current position. Moreover, there’s no doubt that you need to go through your practices in case your websites are still lagging behind. Here are a few important SEO guidelines you should consider:
On-Page SEO Techniques
- Smart keyword selection
Know it well that keywords are going to be the basic and most important element dragging you on to any search engine results. Certainly, it is essential to know how people would actually reach out to you. The keywords you target on your website should be the most frequently used search terms that the searchers are likely to use to get to your website or services.
It is always suitable to utilize some of the most efficient keyword research tools to know which keywords possess the highest search volumes. Also, if yours is a new website, prefer using keywords that have the competition.
Follow a Checklist
On-page SEO techniques focus on optimizing specific places on your web page to achieve better results. You should make sure to focus on the following elements:
- Page title
It is always good to keep the page title short and descriptive and never forget to add keywords to it. Also, set the H1 tag for the title (although most of the CMS do it by default). Adding modifiers to the title would make things better by supporting the long tail keywords you target. Modifiers here are words or phrases like “best”, “most” etc. that signify something specific or the extreme degrees of a fact.
[It’s not necessary always to start the page title with target keyword. However, if you have a strong keyword with you, make sure, that it falls somewhere in the beginning.]
- Meta Description
Meta tags hold great importance for making your web page easily recognizable by search engines. Meta description is a short summary of the page contents. Google may display this description along with the page title on the SERP (search engine result page). Therefore, making it attractive can invite more clicks. Ensure that you use keywords in the description (not too frequently). Also, do not repeat the title in the description. Make it up to 140-150 characters.
- Header Tags
Search engines would make out what content you share with the header tags you use. Therefore, it is important to use keywords appropriately in the H1, H2, and H3 tags on your web page. Set the H1 tags for page title and H2 and H3 tags for subheads.
It would be great to keep up keyword-oriented URLs for your web pages. Also, rather than mentioning the world in the URL, make it short. Users may not really consider the length of the URL but search engines would find it easy to track your page.
- Improve Page Loading Time
As stated by Google, page loading time is an important SEO ranking signal. There are several different things you can do to reduce your website’s loading time. This may include switching to a faster hosting, using a CDN or using compressed images. If your website takes more than 4 seconds to load, beware. This may drive away many of the visitors.
- Internal Linking
Internal linking is one of the best ways to increase user engagement on your website. You can insert internal links via keywords, or “also read” tags with the complete page title. Don’t do it just for the sake of search engines but set these links appropriately so that they genuinely help the user. This will subsequently increase traffic for other pages with related content.
Well, it is also important to make sure that you avoid too much interlinking. This is likely to have a bad impression on the visitors. Rather use only 2-3 internal links on a page. There is also no niche of linking only the older contents with new ones. You may choose to updates these pages with new and appropriate internal links.
- Responsive Design
This is no surprise that mobile-friendly websites are a must in the present scenario. If your website is not mobile-friendly yet, this is the first thing you need to do. Google had been penalizing sites since 2015. Improved user experience will subsequently improve traffic and this needs no separate mention. You can contact professional website design company to create responsive website.
Along with the readers’ interest, your website content should follow the SEO guidelines. There are certain aspects that would let your webpage perform well some of which include the following:
- Lengthy Content
This may be surprising since lengthy content often sucks. However, when queries are comprehensively answered well length will certainly not matter. Longer content attracts more backlinks. It improves dwell time too which is important. This never means that you have to fill up a container with any sorts of rubbish. Whatever you publish on your webpage should be genuine and meaningful for the reader. Elaborating topics is good when you actually endeavor to clarify it till the depths with no storytelling.
- Quality content
Of course, this is not the first time you are being asked to deliver quality content. Although there are no factors that determine “quality” in actual senses for Google, there are several indirect indicators that do this. These include dwell time, repeated visitors, chrome bookmarks, time on site, and Google searches for your brand.
- Encourage Blog comments
It has been noticed that high-quality blog comments often bring on a better edge for the blog’s performance in the Google search results. Therefore, encouraging a good community of readers and inviting their responses would be really beneficial. The excellence of website content is dependent on the feedback you receive. You can, therefore, improve both by doing well for one.
- Outbound Link Building
Attaining appropriate traffic without link building would be unimaginable. Connecting to other websites, according to Google algorithms makes it easier for crawlers to display your website in the search results for similar terms or content. Your website’s link on other website means a vote for your webpage being ‘helpful’. This is an important sign for the search engine to rank your page.
Link building is relatively harder for beginners than any other SEO elements yet important like On Page SEO techniques. It is often considered unethical hence it’s suggestible to look for links that are relevant. You may have to consider several efficient tactics to drive in safe backlinks. It would be great to look for backlinks from websites you have existing relationships with.
- Socially Active
Social media is undeniably an open door for increased traffic. You are not needed to post every content you publish separately. This is where you need to utilize social media management tools. You can schedule posts to keep up traffic and engagement of users. Set up social media calendar and keep a record of all published and unpublished posts.
To make it possible for readers to share your content, introduce appropriate buttons. Also, use the best images. Most of the contents get shared because of their stunning graphics and images. Social media activities would also be a great hand, supporting more opportunities of getting backlinks. All these elements will strengthen inbound marketing strategies and make content share-worthy.
- Optimizing Images
You need to be selective with the images you include on your pages. However, also make sure that it has no negative impacts on page loading time or brings up slow responses. Keep the following points in mind for image optimization:
- Use Alt tags to describe the images. Also, add keywords but do not overdo that.
- Set meaningful file names with target keywords.
- Optimize images for the smallest size since it will help in improved page load time.
The above-mentioned SEO tips would be some of the most important ones to consider on basic grounds. It’s suggestible to find appropriate SEO services for your websites based on them.